New Online Privacy Legislation in California Could Head Off Proposed November Referendum

A bill that aims to strengthen online privacy laws for consumers in California could replace a potential November ballot initiative backed by privacy advocates and opposed by the tech industry. Today, state lawmakers introduced the California Data Priv…

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Major Wireless Providers Say They’ll Stop Selling Location Info to Some Data Brokers

Top U.S. wireless providers say they plan to stop selling consumers’ location data to a group of data brokers, shedding light on how the information is collected and used for various sales and services. Following an investigation into the relationships…

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How AI Will Alter the Digital Marketing Landscape

Omnichannel, growth hacking, attribution, automation, micro-moments, gamification, agile and key performance indicators. There is no shortage of marketing buzzwords with short-term industry hype. When I first heard about the intersection of AI and mark…

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Is Accenture’s Programmatic Pivot a Primal Threat to Media Agencies?

The consultancies are no longer coming … they’re here. What had been a semi-serious joke in the agency world became a bit more real last month when Accenture Interactive, the international consultancy’s marketing division, announced plans to begin of…

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Google’s Getting Into Programmatic Audio Ads for Google Play, SoundCloud and Spotify

As more streaming music services lean into automated advertising, Google is getting into the game with programmatic audio ads. The online advertising giant announced on Wednesday that it will begin offering programmatic audio ads through Spotify, Sound…

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Publicis Finally Answers the Ad Industry’s Most Pressing Question: What Is Marcel?

“I’ve been in this business for 20 years, and it is exactly the same as it was 20 years ago. Everything else has changed … but we haven’t. Incremental change won’t be enough to save us.” In a closed press event this week, Publicis Groupe CEO Arthur S…

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GDPR Is Not Enough. A More Active Role Needs to Be Taken Regarding Privacy

GDPR is almost here, ushering in a new era of compliance around how personal data is collected, shared and used by brands and marketers. But GDPR is not enough. Brands must do more to ensure consumers feel their data is protected, because without consu…

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Oracle Acquires Grapeshot to Help Advertisers With Brand Safety Issues

Oracle has acquired British marketing technology firm Grapeshot, which touts the ability to help brands contextualize ad placements before making automated bids, keeping them away from unsafe content. Oracle, which announced the acquisition today witho…

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With GDPR and Tech Platforms’ Data Debacles, the Ad-Tech Industry’s Looming Shakeout Could Finally Happen

Every couple of years, marketing observers play a parlor game called “The Ad Tech Shakeout Cometh,” in which they pontificate about the impending decimation of the ad-tech industry. The invisible hand of Adam Smith pushes markets in various directions….

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With This New Deal, More Targeted Ads Are Coming to Your TV

The large cable companies that own NCC Media, the national advertising sales, technology and marketing firm, announced today that they will launch a new division to sell targeted ads to cable systems nationwide. The group will use “non-personally ident…

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