With GDPR and Tech Platforms’ Data Debacles, the Ad-Tech Industry’s Looming Shakeout Could Finally Happen

Every couple of years, marketing observers play a parlor game called “The Ad Tech Shakeout Cometh,” in which they pontificate about the impending decimation of the ad-tech industry. The invisible hand of Adam Smith pushes markets in various directions….

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With This New Deal, More Targeted Ads Are Coming to Your TV

The large cable companies that own NCC Media, the national advertising sales, technology and marketing firm, announced today that they will launch a new division to sell targeted ads to cable systems nationwide. The group will use “non-personally ident…

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Video: How Brands Can Use Eye-Tracking Technology to Overcome Blind Spots

It’s not always easy to pinpoint what type of content resonates with consumers–especially if you’re the one creating it. That’s where Nielsen consumer neuroscience comes in: With its eye-tracking technology and biometric devices, the company can actua…

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A Look at the Future of 5G-Powered Smart Cities

What will cities of the near future look like when buildings, cars, people and a whole slew of other things can communicate with each other? Earlier this month, tech companies and telecoms at Mobile World Congress in Barcelona, Spain, tried to answer t…

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Google Chrome’s Valentine’s Day Massacre of Bad Ads Is Only the Beginning

In 1929, the slaying of seven gangsters in the Saint Valentine’s Day Massacre delivered a wake-up call to Chicagoans and the American public about the destructive effects of Chicago’s notorious gangs. The aftermath of the violence began a new era of en…

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Ad-Tech Exec Joins Percolate as CEO to Ramp Up Company’s Enterprise Work

Seven-year-old content marketing firm Percolate is growing up. The company is bringing on digital marketing vet Randy Wootton as CEO to help ramp up the business to attract a different clientele, namely enterprise companies like Adobe, Salesforce and I…

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What Can Brands Do With Voice Devices in 2018?

There’s no question that voice has exploded with arrival of Amazon Alexa and Google Home assistant, but with cost effective models such as the Amazon Echo Dot and Google Home Mini, brands should pay extra attention to the voice space this year. With CE…

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