Video: What Is Ad Fraud and How Does It Happen?

Perhaps the biggest marketing issue facing brands in the digital age is ad fraud. Brands putting money into a system want to know, quite reasonably, where that money goes–to which site and to which audience. Juniper Research released a report in May t…

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Foursquare Taps Bazaarvoice’s Liz Ritzcovan as Chief Revenue Officer

Liz Ritzcovan, chief revenue officer at Bazaarvoice, a digital marketing company which enables retailers to add customer reviews to their websites, is moving over to the same role at location technology platform Foursquare. Steven Rosenblatt revealed i…

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IPG Confirms $2.3 Billion Deal to Acquire Data Marketing Company Acxiom

Today, Interpublic Group confirmed rumors that it will pay more than $2 billion to acquire Acxiom, an Arkansas database marketing company that collects and distributes information drawn from an estimated 2.2 billion consumers around the world. The hold…

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New Online Privacy Legislation in California Could Head Off Proposed November Referendum

A bill that aims to strengthen online privacy laws for consumers in California could replace a potential November ballot initiative backed by privacy advocates and opposed by the tech industry. Today, state lawmakers introduced the California Data Priv…

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Major Wireless Providers Say They’ll Stop Selling Location Info to Some Data Brokers

Top U.S. wireless providers say they plan to stop selling consumers’ location data to a group of data brokers, shedding light on how the information is collected and used for various sales and services. Following an investigation into the relationships…

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How AI Will Alter the Digital Marketing Landscape

Omnichannel, growth hacking, attribution, automation, micro-moments, gamification, agile and key performance indicators. There is no shortage of marketing buzzwords with short-term industry hype. When I first heard about the intersection of AI and mark…

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Is Accenture’s Programmatic Pivot a Primal Threat to Media Agencies?

The consultancies are no longer coming … they’re here. What had been a semi-serious joke in the agency world became a bit more real last month when Accenture Interactive, the international consultancy’s marketing division, announced plans to begin of…

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Google’s Getting Into Programmatic Audio Ads for Google Play, SoundCloud and Spotify

As more streaming music services lean into automated advertising, Google is getting into the game with programmatic audio ads. The online advertising giant announced on Wednesday that it will begin offering programmatic audio ads through Spotify, Sound…

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Publicis Finally Answers the Ad Industry’s Most Pressing Question: What Is Marcel?

“I’ve been in this business for 20 years, and it is exactly the same as it was 20 years ago. Everything else has changed … but we haven’t. Incremental change won’t be enough to save us.” In a closed press event this week, Publicis Groupe CEO Arthur S…

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GDPR Is Not Enough. A More Active Role Needs to Be Taken Regarding Privacy

GDPR is almost here, ushering in a new era of compliance around how personal data is collected, shared and used by brands and marketers. But GDPR is not enough. Brands must do more to ensure consumers feel their data is protected, because without consu…

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