To Honor World Cup Heroes, Subway Stations in France and England Got Some New Names

There are several ways to celebrate athletic heroics–statues, busts, naming of airports–yet transport authorities in the U.K. and France decided that renaming subway stations seemed apropos. With that, an outlying stop on the London Underground and s…

Read More Here! 0

Future Makes for an Impressive Sommelier as StubHub Focuses Its Ads on the Value of Experiences

Research indicates that spending on material items may not necessarily make people happy. It’s all about the experience and the associated fond recollections. Armed with a new agency–72andSunny–StubHub launched “Be There”on that very concept. “Happin…

Read More Here! 0

Think You’re Better Than Everyone Else? Then Planet Fitness Isn’t for You

Which cliche shall we start with about the gym? If you’re Planet Fitness, you continue the narrative of people who might think they’re better than you. In a new spot from Hill Holliday, we are introduced to a gym-goer with an ample amount of confidence…

Read More Here! 0

Roger Federer’s Racket Becomes a Musical Instrument in Wilson’s Quirky Audio Experiment

Tennis icon Roger Federer holds countless records. His latest one is vinyl. To help tout the Swiss star’s Pro Staff RF 97 Autograph racket, Wilson teamed up with production house Farm League and music producer Money Mark (who’s worked with the Beastie …

Read More Here! 0

Aubrey Plaza and LG Really Wanted Ryans To Upgrade Their Phones

Here’s one for the Ryans out there. An LG campaign targets the half-million-plus people named Ryan in the US with some wiggle room for the rest of us to score a sleek new phone. The Ryan Sweepstakes began with a TV ad created by 72andSunny New York sta…

Read More Here! 0

A Ballpark’s ‘Millennial Night,’ Offering Participation Ribbons and Naps, Prods a Generational Rift

Given that millennials now range in age from early 20s to late 30s–a grouping we traditionally just call “adults”–it’s always a bit odd and potentially incendiary when you hear the generation painted with a broad, condescending brush. But a minor lea…

Read More Here! 0

This ‘Doping Kit’ Hopes to Get Cyclists’ Attention, Though the Performance Enhancement Is Legal

On the spectrum of no-nos in sports, and especially cycling, doping shoots off the chart, as evidenced by the sheer number of asterisks next to disgraced Tour de France champions. As the venerable cycling race meanders through the country, 37.5 launche…

Read More Here! 0

McDonald’s Made a Boxy Campaign for Québec, Where Over 100,000 People Move on the Same Day

Moving Day on July 1 in Qu?bec is a local tradition that strikes a curious tone for those who don’t live there. Though it’s not a legal requirement, many years back, the province mandated that all leases for properties were to end on that day, which al…

Read More Here! 0

How a Legendary Octogenarian Artist Leveraged Her Passion With an App

To the world that uses them, mobile apps seem to magically appear without much thought about the developers. In a new campaign entitled #IMakeApps for Android, created by London production company Gramafilm, some of those who follow their passion have …

Read More Here! 0

Nary a Sponsor In Sight, This World Cup Animation Is a Charmer

As a general rule, World Cup advertising tends to include fast food, soda or any other manner of official connection to the tournament itself. Stretching its legs, however, creative production company Gentleman Scholar created a tribute to the happenin…

Read More Here! 0

Categories