Maltesers’ Wonderfully Awkward Diversity Ads Are Back, Featuring Hot Flashes and Lesbian Dating

British candy brand Maltesers proved once and for all that diversity initiatives don’t have to be tear-jerking, inspirational or maudlin affairs when it launched its disability-focused campaign in 2016. The initial spots, launched around the Paralympic…

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4/20 Roundup: How Brands Are Marking Marijuana’s Increasingly Mainstream Holiday

The origin story has gone from urban legend to the Oxford dictionary: A group of high school stoners in Northern California in the ’70s birthed the concept of 4/20, and their friendship with the Grateful Dead helped turn an afternoon burnout activity i…

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HBO Asked YouTube’s ‘Queen of Shitty Robots’ to Try Her Hand at Making a Westworld Host

If you could build your own Westworld version of yourself, would you do it? Or, setting aside the moral and philosophical questions, could you do it? Simone Giertz–scrappy inventor, YouTube personality, famed “Queen of Shitty Robots” and Adweek Creati…

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Believe It Or Not, Nike’s ‘Shoe Therapy’ Campaign Was Inspired by a True Story

If your love and protectiveness of your shoes occasionally tips over into obsession, you probably identified with Nike’s new “Shoe Therapy” campaign. Nike knows how its products connect with consumers and celebrity athletes alike, and it plays with tha…

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Spotify Turned a Subway Station Into an Interactive Homage to David Bowie

David Bowie may be one of the most iconic Londoners in history, but his relationship with New York City was a long and mutually inspirational one. Now, two years after the musician’s death, Spotify is honoring that deep connection in one of the most NY…

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Spotify Turned a Subway Station Into an Interactive Homage to David Bowie

David Bowie may be one of the most iconic Londoners in history, but his relationship with New York City was a long and mutually inspirational one. Now, two years after the musician’s death, Spotify is honoring that deep connection in one of the most NY…

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OK You Monsters, Heinz Will Release ‘Mayochup’ Now That 500,000 of You Asked for It

With nearly 1 million votes tallied in its Twitter poll, Heinz has declared the victor to be “Pass the Heinz Mayochup.” The question? “Want #mayochup in stores? 500,000 votes for ‘yes’ and we’ll release it to you saucy Americans.” While clearly it was …

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Watch the Stars of Netflix’s Glow Lip-Sync ‘Maniac’ in This Joyous Season 2 Promo

Glow, Netflix’s half-hour comedy about the Gorgeous Ladies of Wrestling, is one of the few shows about a ragtag group searching to find a purpose in this world–aren’t we all?–that’s actually fun. Learning wrestling moves, creating soap opera-level na…

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‘Baskin-Robbins Got Me Like’ Is 2018’s Twerkiest, GIFiest, Meme-iest Ad Campaign

This is not your father’s Baskin-Robbins. Unless he’s one of those dads who really loves to embarrass you by singing along to Ariana Grande at full volume in the car. The ice cream brand’s newest campaign, “Baskin-Robbins Got Me Like,” revels in the me…

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Clever KFC Ads Perfectly Replaced Fire With Spicy Fried Chicken

The best print ads often make you look twice. A perfect example? This campaign for KFC Hot and Spicy out of Hong Kong. In a clever and well executed set of ads, Ogilvy Hong Kong replaces fire in photography–shots of the Space Shuttle, a rocket-powered…

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