Goodyear Packs Its Legacy-Rich Ad With Unseen Footage From Dale Earnhardt Jr.’s Family

Legacies are often defined by a great name, and you can’t make a name without a certain amount of stability. In a Nascar family, what’s a better metaphor for stability than a trusty tire brand? That’s the logic driving Goodyear’s “Make a Name” campaign…

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Hornbach Made a Fancy Chair You Don’t Just Assemble but Actually Have to Build

Hornbach, dude. We love it when it’s serious, but when it’s weird, it can’t be beat. The European DIY brand that once gave us the man who feels his house’s pain has returned, this time in collaboration with designer and architect Sigurd Larsen. Togethe…

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In India, Tinder Unleashes a Bollywood-Inspired Appeal for Epic Adventure

An epic love story! Who doesn’t want one? Bollywood’s been selling them to us for years, so it’s apt that the music-infused film industry is where Tinder India gleans inspiration for its latest work. “Start Something Epic,” by BBH India and directed by…

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Gucci’s ’60s-Inspired Student Protest Ad Misses the Point About Why We’re All Mad

It doesn’t take a lot for people to stop believing in their institutions. It doesn’t take much to dampen our sense of injustice and the motivation to force change. If too many messages conflict, too many injustices go unpunished and too much infighting…

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PokerStars Found a Dude With the Perfect Poker Face for Its New Ad

PokerStars puts on its game face and bids newbies to sign up for some online gambling action in fresh work themed, “You’re already a great poker player.” Hey, why not cash in that 401(k) and really take charge of your financial future, right? “To recru…

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Red Stripe Offers to Buy a New Bobsled for Jamaican Olympians

The Jamaican bobsled team has been a world-famous underdog since first appearing on the Olympic scene in 1988. The team’s unlikely path to the global stage was made famous in the 1993 movie Cool Runnings, but returning to the Olympics has been a challe…

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How French Directors Megaforce Captured the Spirit of London in Nike’s Wild New Ad

Some Nike commercials are as memorable for their camerawork, and the way they’re shot, as for their celebrity stars or message of inspiration. Guy Ritchie’s stunning 2008 spot “Take It to the Next Level” immediately comes to mind. A decade later, the b…

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A Deserted Small Town Is Not What It Appears in This Magical New York Lottery Ad

Playing the lottery is all about chasing a fantasy. And a new ad for the New York Lottery’s Cash4Life scratch-off game offers a delightful little vignette from one man’s unexpected dream. In the :60, created by McCann New York, a swing set squeaks on a…

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Snickers Opened a Valentine’s Day Restaurant, Oublié, for Couples Who Forgot to Make Reservations

Sometimes, albeit rarely, it pays to forget it’s Valentine’s Day. This was true for some lucky couples in London yesterday who had slacked off and failed to make restaurant reservations for the romantic holiday. Thankfully, Snickers had their back–as …

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Godiva Causes a Stir in Japan by Urging Women to Stop Buying Chocolates for Male Coworkers

Godiva has made waves in Japan this month by questioning a Valentine’s Day tradition in which women are expected to buy giri choco, or “obligation chocolate,” for male coworkers as a thank-you for their support and cooperation throughout the year. The …

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