How Does a Food’s Color Affect Its Taste? This Supermarket Ran an Experiment to Make a Point

Intermarch? shows how artificial ingredients can color our perceptions and even subvert our sense of taste in a 60-second film introducing the French grocery chain’s L’Essentiel range of natural food products. You won’t find artificial colors, preserva…

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Britain’s Most Masterful Actors Endure Endless Annoyance for British Airways’ New Safety Video

Last year, U.K. stars like Gordon Ramsay, Thandie Newton, Rowan Atkinson and Ian McKellen suffered through a British Airways flight safety video under the idiotic direction of Chabuddy G. Now the fictional filmmaker–a character from BBC Three’ mockume…

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This New Film Is a Poignant Reminder About the Joy of American Citizenship

As Americans pause for Independence Day on Wednesday, a new group of people has even more cause to celebrate as they recently became citizens of the United States. With that in mind, Shinola launched a new film in support of the newest citizens in its …

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New Spot for Heathrow Captures the Bliss That Comes With Setting Up an Out-of-Office Message

Though people across the pond won’t be celebrating the Fourth of July on Wednesday, Heathrow still understands the sentiment of a holiday week–as it proved in a new spot that’s all about embracing your vacation days. Havas London, the British-based ag…

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Fruit of the Loom Has Hidden Cash Piles in Plain Sight, for Those Few Who Actually Notice Ads

Everybody ignores advertising. No surprise there. But a devious new campaign from Fruit of the Loom and agency CP+B has been capitalizing on just that fact, hiding thousands of dollars of cash–along with more than a few pairs of free underwear–in (re…

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Fruit of the Loom Has Hidden Cash Piles in Plain Sight, for Those Few Who Actually Notice Ads

Everybody ignores advertising. No surprise there. But a devious new campaign from Fruit of the Loom and agency CP+B has been capitalizing on just that fact, hiding thousands of dollars of cash–along with more than a few pairs of free underwear–in (re…

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Minecraft Let Gamers Design Sculptures That Will Now Become Artificial Coral Reefs

File this one under life imitating art. Minecraft and San Francisco agency 215 McCann have partnered on an initiative to help restore the coral reefs in Mexico in conjunction with the Microsoft-owned game’s Update Aquatic, an expansion that fills the “…

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‘Thor’s Hammer’ Ad Spotlights Volvo’s Partnership With Swedish Football Association

Leading up to the win-or-go-home game of Sweden against Mexico in the World Cup (which Sweden won 3-0 to advance in the tournament), Volvo Cars highlighted its longstanding partnership with the Swedish national football/soccer team. The double-page ad …

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Actors Grudgingly Entered a Stereotypical Casting Call, Then Learned Why They Were Really There

Fresh off the Cannes Lions, where a significant portion of awarded work either broke stigmas or illustrated greater representation, the Unstereotype Alliance in partnership with the United Nations released new work that shows typecasting is still an is…

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Once Again, Tiffany Haddish Will Help You Gleefully Part With Your Money for Groupon

For those of us squarely in the “Tiffany Haddish Can Do No Wrong” camp, a new series of Groupon ads shows that, even in 15 seconds, she can reel you in. The star of The Last O.G. and one of the hardest working people in show business is not only a reve…

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