Of Course Obsessed World Cup Fans Don’t Have Time to Cook

McDonald’s knows that cooking dinner is probably the last thing fans around the world are thinking of while tuning in to the World Cup. That’s the theme of a new campaign from Leo Burnett London, launched yesterday to coincide with the first day of the…

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New BBC Series Sheds Light on Women Suffering Through Pain in Silence

In this era of social awareness, many once-taboo issues are being brought to light for women and other marginalized communities. One such taboo is the expectation that women should keep details of their body and health issues private. To overcome that …

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Witness 150 Years of Wimbledon History in One Epic Animation

When one thinks of Grand Slam tennis, Wimbledon is usually the first tournament that leaps to mind. The Australian Open is Aussie fun in the sun, the French Open is elegant, and the U.S. Open’s grit is decidedly New York. But, the legendary tournament …

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Beats by Dre and Guy Ritchie Created a Visual ‘Mixtape’ of World Cup Origin Stories

There are colorful characters with interlocking stories, unlikely winners and incredible comebacks in this swaggering, razor sharp, fourth-wall-breaking, stylized 4-minute mini-movie. It looks like a Guy Ritchie flick, without all the violence and visc…

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The World’s a Lot Less Crappy When You Get Off Your Phone and Get on a Bike

“Riding is the answer,” says a low-frills, long-form spot from cycling lifestyle brand Rapha and agency Mother in Los Angeles. But what’s the question? Perhaps it’s, “How, in this era of 24-hour connectivity and constant bad news, can you actually get …

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Shell Asked Saudi Men About Women Taking the Wheel, and the Result Is Quite Lovely

This month is a momentous and divisive one for Saudi Arabia, with women being issued driver’s licenses for the first time since a prohibition against female drivers was issued in the 1950s. So far, a small number of women–10 nationwide on Monday, acco…

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Can’t Speak the Language? Babbel Wants to Help You Feel Like You’re Not From Another Planet

There are few experiences more isolating than being in a place where you can’t speak or read the language. It’s a common scenario that could happen to literally anyone, yet it still intimidates many out of exploring the world or pursuing work opportuni…

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Lurpak, the Master of Food Ads, Is Back With a Gloriously Smooth Feast for the Eyes

While British butter brand Lurpak seems to focus its ads at kitchen casuals, hoping to get them more hands-on with their food, the spots also are always a hit with culinary connoisseurs who think of cooking in terms of textures, sounds and seemingly ma…

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An Entire Birth Was Filmed in VR so Parents-to-Be Could Know What to Expect

The irony of being called “expectant parents” is that many actually have little idea what to expect from childbirth. While they certainly understand the general process and medical procedures involved, one can’t really understand the full experience of…

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An Entire Birth Was Filmed in VR so Parents-to-Be Could Know What to Expect

The irony of being called “expectant parents” is that many actually have little idea what to expect from childbirth. While they certainly understand the general process and medical procedures involved, one can’t really understand the full experience of…

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