Oakley Forgives You (Even If Others Don’t) in This Lovely Ode to Athletic Obsession

It’s OK to embrace your slightly antisocial and emotionally volatile tendencies in the pursuit of your athletic obsessions, says a new campaign from Oakley and AKQA. Today, the sunglasses and sports-gear brand is rolling out the next big installment in…

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Foot Locker Made Rapper LGP Qua’s First Professional Video, With a Subtly Perfect Product Tie-In

It may seem out of character for Foot Locker to cosign on a music video for a song that isn’t really about the brand (and only mentions it once), but the shoe store chain’s collaboration with LGP Qua is a savvy move. Qua, an 18-year-old rapper from Nor…

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Fred, an Eerily Lifelike Android, Visited a Pub to Promote WestWorld (and the Robot Uprising)

Fred’s just a normal bloke with normal thoughts: He hates sunny weather, thinks humans are inferior to machines and randomly asks strangers if they’d like to meet their maker. OK so maybe he’s a bit of a sociopath, but that’s apropos for his role as a …

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Warsteiner Created an Annoying Ad, Then Launched Another Version Responding to the Haters

If your beer’s not for everyone, does it follow that your ads might not be, either? That’s the gamble Leo Burnett Argentina made with its recent ad for client Warsteiner, a German beer with a relatively small South American ad budget. To help give the …

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Intimate and Insightful, These Shaving Interviews for Bevel Explore Subtle Challenges for Men of Color

Tristan Walker has one question for consumers: “Have you ever seen a black man shave?” As founder and CEO of Walker and Company Brands, which includes men’s shaving brand Bevel, Walker has long felt that men of color–and their specific challenges–are…

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Deadpool’s Newest Product Pitch Takes Us Inside His Dreams, Which Center on … Frozen Food?

Brand partnerships with superhero movies are inevitable–let’s face it, most movies are superhero movies these days–but so many of them seem like an unnatural fit. Or a lazy one, at best. There’s a car chase in the movie? Let’s use that in a car comme…

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This Film Festival’s Bleak, Intense Look Into the Future Will Leave You Feeling Frayed

As sure as the jacaranda trees bloom every spring in Southern California, the Newport Beach Film Festival launches a quirky, cinematic work of art to promote its weeklong event. This year is no exception, with a beautiful and brutal 3-minute spot that …

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Immerse Yourself in These Gorgeous Branded Films About Cuba, Through the Eyes of Locals

After cruising to Alaska last year to sample some local color, MullenLowe’s series of short films for Royal Caribbean drops anchor in Cuba to present three poignant, highly personal stories showcasing the vibrant diversity of the island’s culture and p…

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Ikea Turns One Good Night of Sleep Into a Lovely, Poetic Slice of Life for Two Moms

For parents, sleep is the world’s most precious resource. But many forces seem aligned to deny it to you, from the capricious sleep schedules of children to your mind’s litany of self-doubts and unfinished tasks. In Ikea’s newest ad out of Amsterdam, a…

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Quotes That World Leaders Wanted Suppressed Are Now Billboards in Google Street View

The Swedish branch of global advocacy group Reporters Without Borders has been planting digital Easter eggs around the world, and they might come as quite a shock to those who stumble across them. Working with Stockholm-based agency ?kestam Holst, the …

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