Audi Redefines ‘Getaway Car’ in This Epic Martial Arts Battle

This past June at the Cannes Lions, BBH co-founder Sir John Hegarty, along with Eva Santos, global CCO of Proximity Worldwide, discussed how locally created work can have a more significant impact for brands. While “global ideas” can be cheaper to prod…

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For Generations, These Himalayan Villagers Have Been Land Rover’s Most Loyal Fans

Land Rover turns 70 this year, and for almost that long, a pair of isolated villages near the Nepal-India border have relied on a small fleet of the automaker’s rugged vehicles to get food and supplies over the Himalayas. As part of the brand’s anniver…

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Behold Walmart Canada’s Outstanding 3-Minute Ode to Parenting Chaos

Parenting can be the equivalent of four seasons in one day. The peace and tranquility of a summer breeze are broken seemingly out of nowhere by the discomfort of sideways winter sleet and ice, then back to the sweet mist of spring, only to go back to a…

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Celeste Barber Tries—and Fails—to Recreate a Royal Caribbean Cruise at Home

If you don’t already know of Celeste Barber, you might be surprised to learn one of the most popular Instagram accounts belongs to just a regular mom from Australia who frequently contorts herself into awkward positions wearing only her–decidedly unse…

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DJ Khaled Stunned by His Son’s Business Acumen in Wonderfully Weird Apple Music Spot

Hollywood loves a talking baby–whether that’s with a fantastically strange tale of corporate greed (see: Boss Baby) or a surprisingly poignant account of babies speaking long before babies should actually speak (see: the Look Who’s Talking franchise)-…

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A Young Girl’s Dreams Have Only One Limitation in This Touching Spot for Pearle Vision

To achieve your ambitions, you need the right tools. And Pearle Vision’s new, heartwarming spot is a reminder of that. The ad, called “Olivia,” follows a young girl with big dreams: She practices archery, she’s interested in space, she’s curious about …

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Buckle Up. This Short Film From a Financial Tech Startup Is Part Black Mirror, Part ‘They Live’

Bank ads love to talk about your dreams. A bucolic retirement, an Ivy League education for your kids, that five-bedroom home with the “Sold” sign in the yard. But a new long-form ad–or branded short film, more accurately–from Canadian financial tech …

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Burger King Demonstrates the Ridiculousness of the Pink Tax With a Chicken Fries Stunt

Burger King loves to confuse customers to prove a point–and make some truly entertaining yet informative creative. This time the fast-food brand is using an in-store stunt to rightfully declare that the pink tax is unfair by asking female customers to…

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This Incredible 360 Video Inside a Mission: Impossible Stunt Makes Other Trailers Feel Obsolete

Those coddled actors, making millions of dollars in front of a green screen. And what about the ones who make their stunt people do all of the hard work? But you might feel a bit more respect after watching Tom Cruise in a new piece of 360-degree conte…

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The Container Store’s Quest to Help You Find More Room Reveals Space Oddities

It is amazing how quickly the blank canvas of a home or apartment can change. Boxes of old photos (some of which you’d probably rather forget), ticket stubs and merchandise from concerts that you’ll never look at again–and, for those with kids, the sh…

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