Diesel’s New Ad Celebrating Flaws Has Great Storytelling That Flies Off in All Directions

Last fall, Diesel gave us “Go With the Flaw,” a gritty, glamorous celebration of ugliness, created by Publicis Italy and directed by Fran?ois Rousselet. Now, the second installation of the campaign, “Keep the World Flawed” (also directed by Rousselet),…

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Apple Turns Muhammad Ali’s ‘I Am the Greatest’ Into an Empowerment Manifesto for Selfies

I am the greatest! Apple continues its “Shot on iPhone” campaign with “Selfies on iPhone X,” an ode to the self-gratifying art form. The work is spearheaded with spoken word from Muhammad Ali (from the 1963 comedy album “I Am the Greatest”), spouting b…

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Taco Bell Made the Perfect Trailer for a Fake Movie About Why They’ve Never Sold Fries

Ever wonder why Taco Bell doesn’t sell fries? That question sets off Josh Duhamel on a epic quest in the brand’s new faux movie trailer for a thriller called Web of Fries, which looks like the perfect plane movie. The 90-second spot, from Deutsch, hits…

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Taco Bell Made the Perfect Trailer for a Fake Movie About Why They’ve Never Sold Fries

Ever wonder why Taco Bell doesn’t sell fries? That question sets off Josh Duhamel on a epic quest in the brand’s new faux movie trailer for a thriller called Web of Fries, which looks like the perfect plane movie. The 90-second spot, from Deutsch, hits…

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Life Is Good, the Apparel Brand, Built a Machine Powered by Happy Thoughts

Apparel brand Life Is Good pours on the power of positive thinking in an unusual stunt that harnesses happy thoughts–well, brainwave patterns, actually–to turn on a tap and fill a glass of water. Hey, people. Advertising might not be rocket science. …

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Life Is Good, the Apparel Brand, Built a Machine Powered by Happy Thoughts

Apparel brand Life Is Good pours on the power of positive thinking in an unusual stunt that harnesses happy thoughts–well, brainwave patterns, actually–to turn on a tap and fill a glass of water. Hey, people. Advertising might not be rocket science. …

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Jonathan Goldsmith’s First Big Campaign for Astral Tequila Is … Most Interesting

These days, Astral Tequila piques Jonathan Goldsmith’s interest. The dapper, bearded pitchman, who long portrayed Dos Equis’ Most Interesting Man in the World, appeared in a teaser and a subsequent Columbus Day spot for Davos Brands’ Astral last year. …

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Jonathan Goldsmith’s First Big Campaign for Astral Tequila Is … Most Interesting

These days, Astral Tequila piques Jonathan Goldsmith’s interest. The dapper, bearded pitchman, who long portrayed Dos Equis’ Most Interesting Man in the World, appeared in a teaser and a subsequent Columbus Day spot for Davos Brands’ Astral last year. …

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Droga5 Cooks Up a Week’s Worth of Meals in Touching Ads for Blue Apron

In a sweet series of ads for Blue Apron, Droga5 shows people “What Cooking Can Do” every day of the week, whether it be allowing new parents to find some alone time (however briefly) or helping an old dog learn new tricks (i.e., a 76-year-old man picki…

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People React to Being Called Beautiful in Samsung’s Remake of a 2015 Viral Video

If a stranger stopped you on the street and took your picture, telling you she was collecting images of beautiful people, how would you react? Would you find yourself speechless? Would you laugh? Make some self-deprecating remarks? Point out features y…

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