Havas New York Beats Out 21 Agencies to Pick Up ADP Account

Havas New York has been named “fully integrated Village” agency of record for ADP, the global provider of cloud-based human capital management, or HCM, solutions across HR, payroll, talent, time, tax and benefits administration. The appointment follows…

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GroupM Predicts Global Ad Investment Will Rise 4.5%, With Digital Capturing 95% of Growth

WPP-owned GroupM, the world’s largest media agency network, today released its annual forecasts for 2018 and 2019 advertising investments, predicting total global growths of 4.5 percent and 3.9 percent, respectively, thanks to marketers taking an incre…

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T-Mobile Partners With WPP’s Essence and Takes Some Media Planning and Buying Duties In-House

T-Mobile said in an internal email acquired by Adweek today that it is taking “some key responsibilities” related to its media strategy, search and analytics in-house and has formed a new partnership with WPP’s Essence to help. In the email to staff, N…

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Activision Is Reviewing Its $70 Million Creative Account

Video game giant Activision–maker of such top titles as Call of Duty, Destiny and Skylanders–is in the process of reviewing its creative advertising account, according to three parties with direct knowledge of the matter. A spokesperson for incumbent…

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Sam Adams’ Boston Beer Co. Sends $50 Million Media Account to Hearts & Science

Boston Beer Co., whose properties include iconic craft beer brand Samuel Adams, as well as Angry Orchard and Twisted Tea, has a new media agency. Omnicom’s Hearts & Science is now handling media buying and planning for Boston Beer Co., multiple sou…

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Miss America Says Goodbye to Bikinis, Hires Y&R for Rebranding

Miss America is repositioning its brand to align with sweeping cultural changes, calling into question the nature of its long history. As such the brand has appointed Y&R as agency of record for a wide-reaching rebranding effort without a review, w…

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Activision Names Space150 as Social Media Agency of Record

Activision has selected independent digital agency space150 as its social media agency of record, tasked with providing social strategy and activation for the company in the United States. The appointment follows a review launched last fall which inclu…

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Skincare Giant Beiersdorf Sends Its U.S. Media Account to OMD

German skincare brand Beiersdorf, whose products include Aquaphor, Eucerin and, most prominently, Nivea, has awarded its U.S. media planning and buying account to OMD after a competitive review. The Omnicom network effectively won the business back fro…

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KFC Sends $234 Million U.S. Media Account to Wieden+Kennedy

Yum! Brands appointed Wieden+Kennedy as media agency of record for KFC, consolidating its domestic creative and media duties with one agency. This means the company has ended its relationship with Publcis Groupe’s Spark Foundry after just over a year. …

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KFC Sends $234 Million U.S. Media Account to Wieden+Kennedy

Yum! Brands appointed Wieden+Kennedy as media agency of record for KFC, consolidating its domestic creative and media duties with one agency. This means the company has ended its relationship with Publcis Groupe’s Spark Foundry after just over a year. …

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