French Fashion Giant LVMH Places $386 Million U.S. Media Account in Review

LVMH (Mo?t Hennessy Louis Vuitton) has placed its U.S. media account into review. Two sources familiar with the review confirmed that an RFI has been issued and agencies invited to pitch. It is unclear which shops are participating in the review. Havas…

Read More Here! 0

French Fashion Giant LVMH Places $386 Million U.S. Media Account in Review

LVMH (Mo?t Hennessy Louis Vuitton) has placed its U.S. media account into review. Two sources familiar with the review confirmed that an RFI has been issued and agencies invited to pitch. It is unclear which shops are participating in the review. Havas…

Read More Here! 0

TriHonda Sends $45 Million U.S. Media Account to Horizon

TriHonda Dealer Group, which consists of more than 60 New York, New Jersey and Connecticut-area Honda dealerships, confirmed to Adweek that it has chosen Horizon Media as its lead media agency following a review that started in November. It is unclear …

Read More Here! 0

Nike Names Wieden + Kennedy as Lead Creative Agency on Converse After a Review

Nike has expanded a 36-year relationship with Adweek’s 2017 Global Agency of the Year, Wieden + Kennedy, by assigning lead creative duties on its Converse brand to the Portland-based independent agency. In response to queries regarding the business, a …

Read More Here! 0

Nestlé Launches Review to Consolidate Its $633 Million North American Ad Business

In an apparent cost-cutting effort, Nestl? recently launched a review to consolidate its entire North American advertising business with just four to six agencies, several sources have confirmed to Adweek. While the precise scope of the review is curre…

Read More Here! 0

Frontier Communications Sends Creative and Media Accounts to Hill Holliday and Trilia

Telecom provider Frontier Communications has handed its advertising account to Boston-based IPG creative shop Hill Holliday and its media arm, Trilia, after a lengthy competitive review that started last June. In a push toward integration, Hill Hollida…

Read More Here! 0

Ford Launches Global Creative Review in Major Setback for WPP

WPP is facing another significant hurdle less than a week after the departure of CEO Martin Sorrell–one of its biggest clients, Ford, has launched a global creative review. A spokesperson for GTB, the Detroit division formerly known as Global Team Blu…

Read More Here! 0

Dunkin’ Donuts Names BBDO and Arc Worldwide as Brand’s New Creative Agency Partners

Several months after launching its first creative review in almost 20 years, Dunkin’ Donuts has chosen BBDO and Arc Worldwide as its newest creative agency partners. Omnicom’s BBDO will be the chain’s agency of record, while Arc–part of the Leo Burnet…

Read More Here! 0

Macy’s Launches a Review of Its $500 Million U.S. Media Business

Retail giant Macy’s recently issued an RFI for its U.S. media planning and buying business, a spokesperson confirmed today. “Macy’s is conducting a review of its media account currently handled by Carat as part of normal practice to review agencies aft…

Read More Here! 0

Creative Agency Wongdoody Acquired by Indian IT Giant Infosys for $75 Million

Infosys wants in on the Accenture equation. Today, the IT giant announced that it has agreed to acquire 25-year-old Seattle-based creative agency Wongdoody. While the press release did not disclose specifics of the deal, reports from India, where Infos…

Read More Here! 0

Categories