Audio Offers a Wealth of Marketing Opportunities, and It’s Time for Brands to Find Their Niche

As technology frees consumers to program their own media menus, digital audio has never held more appeal. The ubiquity of smartphones, along with the rise of voice-activated speakers and cars with in-dash entertainment systems, has empowered consumers to exert more control over their audio choices, be it podcasts, music, sports, spoken word or audiobooks. Such...

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