Facebook Is Testing Augmented Reality Shopping Ads and Rolling Out 3 Other Tools for Brands

Facebook is taking yet another leaf out of Snapchat’s playbook by bringing augmented reality commerce ads to the platform, the company announced at a holiday shopping event today. Michael Kors first tested the feature by creating an AR ad that let Facebook users “try on” sunglasses, and the functionality is rolling out to a few…

Facebook Is Testing Augmented Reality Shopping Ads and Rolling Out 3 Other Tools for Brands

Facebook is taking yet another leaf out of Snapchat’s playbook by bringing augmented reality commerce ads to the platform, the company announced at a holiday shopping event today. Michael Kors first tested the feature by creating an AR ad that let Facebook users “try on” sunglasses, and the functionality is rolling out to a few…

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