How Brands Can Genuinely Apologize

Crafting an appropriate apology is something of an art form in the brand marketing world--one that companies like Facebook, Starbucks, Uber and Wells Fargo have tried to perfect over the last year. An effective brand apology typically comes in two parts: The initial "we're sorry" statement, and the operational changes that follow. Taking responsibility quickly...

How Brands Can Genuinely Apologize

Crafting an appropriate apology is something of an art form in the brand marketing world--one that companies like Facebook, Starbucks, Uber and Wells Fargo have tried to perfect over the last year. An effective brand apology typically comes in two parts: The initial "we're sorry" statement, and the operational changes that follow. Taking responsibility quickly...

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