Dedicated Amazon Teams Are Helping Brands Develop Platform-Specific Marketing Tactics

Google released its self-service pay-per-click advertising platform AdWords in 2000, revolutionizing the digital advertising industry. One side effect: a cottage industry of specialized agencies to help brands navigate the new format. That same year, Amazon chief executive Jeff Bezos cited a brutal 2000 in which shares were down more than 80 percent from 1999. Nevertheless,...

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