How Does a Food’s Color Affect Its Taste? This Supermarket Ran an Experiment to Make a Point

Intermarch? shows how artificial ingredients can color our perceptions and even subvert our sense of taste in a 60-second film introducing the French grocery chain's L'Essentiel range of natural food products. You won't find artificial colors, preservatives or additives in L'Essentiels. Alas, the same can't be said for the yogurt and ice cream snacks in...

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