Fruit of the Loom Has Hidden Cash Piles in Plain Sight, for Those Few Who Actually Notice Ads

Everybody ignores advertising. No surprise there. But a devious new campaign from Fruit of the Loom and agency CP+B has been capitalizing on just that fact, hiding thousands of dollars of cash--along with more than a few pairs of free underwear--in (relatively) plain sight around one of the world's biggest cities. A new reality-style video...

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