Nielsen and Comcast Team Up to Measure VOD and OTT Ads

Nielsen is taking a big step to strengthen its measurement efforts for ads on OTT and set-top box video on demand, teaming up with Comcast's ad-serving platform FreeWheel to determine ratings for the VOD ads, not just the content. In the partnership, announced today at Cannes Lions, Nielsen and FreeWheel will expand measurement to addressable...

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