‘B’ Is for Burger: IHOP Officially Flips Name to IHOb—at Least for Now

As brand stunts go, IHOP has squeezed a decent amount of juice out of a teaser early last week indicating that the restaurant would change its name to IHOb. For 60 pancakin' years, we've been IHOP. Now, we're flippin' our name to IHOb. Find out what it could b on 6.11.18. #IHOb pic.twitter.com/evSxKV3QmT -- IHOb...

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