TV Ads on AMC Networks Will Be Able to Deliver Offers Directly to Viewers’ Smartphones

For years, networks have been looking for ways to prevent viewers from skipping commercials, and also trying to prove to advertisers that their spots directly result in consumer purchases. Now AMC Networks thinks it has found a way to simultaneously accomplish both. The company is partnering with mobile ad-tech company ACTV8me for a new data-driven...

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