Many Marketers Aren’t Prepared for GDPR, SAP Study Says

Not all marketers seem to have a very clear idea of what GDPR means for them, according to a recent study from German business software company SAP. The study--which surveyed 165 marketers within a couple months of today's deadline--found that around 26 percent said they either didn't have a plan for complying with the regulations...

Many Marketers Aren’t Prepared for GDPR, SAP Study Says

Not all marketers seem to have a very clear idea of what GDPR means for them, according to a recent study from German business software company SAP. The study--which surveyed 165 marketers within a couple months of today's deadline--found that around 26 percent said they either didn't have a plan for complying with the regulations...

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