5 Brands That Have a Solid Twitter Strategy for Their World Cup Marketing Efforts

The 2018 FIFA World Cup kicks off in Russia on June 14 and continues through July 15, but as Twitter head of global brand strategy Alex Josephson pointed out, "The brands that are going to win on Twitter during the World Cup are the brands that are planning that out and strategizing now." We looked...

5 Brands That Have a Solid Twitter Strategy for Their World Cup Marketing Efforts

The 2018 FIFA World Cup kicks off in Russia on June 14 and continues through July 15, but as Twitter head of global brand strategy Alex Josephson pointed out, "The brands that are going to win on Twitter during the World Cup are the brands that are planning that out and strategizing now." We looked...

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