Female-Driven Hybrid Consultancy/Agency Verb to Handle Nielsen Work at Cannes

The convergence between agencies and consultancies continues with a new hybrid shop. Industry veterans Yadira Harrison and Shannon Simpson Jones, who previously worked on the Airbnb account at Civic Entertainment Group, have launched agency/consultancy Verb. The group will focus on integrated and experiential campaigns, brand partnerships and proprietary platforms for clients, including Amazon Web Services,...

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