Why Nestle Is Doubling Down on First-Party Data and Trust to Prepare for GDPR

With the European Union's General Data Protection Regulation (GDPR) looming, a top digital executive at Switzerland-based Nestl? said it's crucial to focus on how first-party data is collected is crucial. During a South by Southwest panel about concierge marketing--the idea of servicing and personalizing marketing--Pete Blackshaw, global head of digital and social media at packaged...

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