Wassmeran’s EVP of Brands Went From Working on the B-1 Bomber to Sports Marketing Partnerships

Growing up, Heidi Pellerano wanted to be an Olympic athlete and the first Puerto Rican woman on the moon. Instead, she earned a degree in electrical engineering from Duke University and got a job working for a consulting firm embedded at the Pentagon with the Air Force's B-1 bomber team, which sought to rebuild the...

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